Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.
Tuesday, June 23, 2009
Robert Full: Learning from the gecko's tail
Biologist Robert Full studies the amazing gecko, with its supersticky feet and tenacious climbing skill. But high-speed footage reveals that the gecko's tail harbors perhaps the most surprising talents of all.
Monday, June 22, 2009
Tuesday, June 16, 2009
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